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  • Swimovations™ - is the proud manufacturer and retailer of the top-selling swimming brands: Konfidence, SwimBest and Go Swim.

    For over 25 years Swimovations has been leading the UK and Europes learn to swim and swimwear industry by revolutionising the learn to swim market with our amazing designs and innovations. With a new focus on creating a designing more eco friendly products.

    As a family-run business, we have always understood the importance of putting our customers at the heart of everything we do and as the future unfolds, Swimovations™ remains steadfast in upholding our core values to create exceptional products, delivering unbeatable value, and providing unparalleled customer care.


     

  • At Swimovations, we pride ourselves on being demand-led. We listen attentively to our customers, understanding their unique requirements and preferences.

    This customer-centric approach empowers us to innovate continuously, ensuring that we provide precisely what our valued customers want. By adapting to evolving trends and staying ahead of the curve, we strive to redefine the way children learn to swim.

    True to form we are excited to announce that new designs and ground-breaking products are on the horizon, poised to shape the future of swimming for children.

  • Quality

  • Innovation

  • Eco - Friendly

  • Premium

  • How Konfidence™ Began

    Started in 1998 and as a direct result of the success of our novel and Original Konfidence™ Jacket we were able to grow significantly and expand our product range in the noughties.

    We were one of the very first swimming product companies to foresee how big the baby swimming industry would become, which led to us the creation of our ground breaking first range of baby swimming products in 2004.

  • How Konfidence™ Evolved

    Now 25 years old Konfidence™ has evolved and is Europe's leading designer and manufacturer of baby swimming, buoyancy aids and UVPF sun protection clothing and wetsuits for children up to 14 years of age.

    We have always and continue to be demand led, listening to and understanding the needs of our customers. 

    We strive to innovate and aim to give customers what they want, rather than what we think they need.

  • Where Konfidence™ is Going

    While the future is often uncertain, we do know that as a family
    business, we will continue to uphold our core values. making great products,
    giving great value and providing great customer care

    Over the last few years we have been working hard to make our products as eco friendly as possible. We already have some great products made using our own eco-friendly material e-Flex™ which is made using recycled plastic but we won't stop there keep an eye for new and exciting products coming soon!
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  • Style

  • Value

  • Safety

  • Learning

  • SwimBest™ was launched in 2011 and over the years has firmly established itself as the number 1 seller of Swim Vests on Amazon UK and is now branching out into Europe.

  • SwimBest™ is run out of the South West of the United Kingdom and is a retail only business. This means that we are able to ensure the very best prices and customer’s service.

  • SwimBest™ is always listening to its customers and as such has new and exciting designs added all the time! Keep your eyes peeled for what's coming next
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  • Budget Friendly

  • Fixed Buoyancy

  • Bright Designs

  • Happy Kids

  • Go Swim™ hit the market in 2023 and is rapidly becoming a customer favourite, with its fabulous bright and colourful designs.

  • Within 3 days of launching on Amazon the Go Swim™ float vests shot up the rankings and became Amazons hot new swim vest.

  • The Go Swim™ fixed buoyancy design makes it the perfect companion for holidays and trips to the pool.
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